3 Reasons Why Your Business Should Focus on Digital Marketing During the Pandemic


Business owners have faced many unprecedented challenges during the past year such as economic hardships, personnel shortages, and adapting to remote work environments. Another pressing challenge most small businesses face is how to maintain and expand their customer base.


While there is no simple solution to this, deploying a tailored digital marketing strategy can assist your business in retaining loyal customers and help reach new, untapped audiences. Read below to learn why your small business should use digital marketing to overcome challenges posed by the COVID-19 Pandemic.


Meet Your Customers Where They’re At


There’s no doubt that the pandemic and working from home has increased social media usage this past year. In fact, a survey done by Digital Commerce 360 showed that:

  • 82% of respondents said that social media is the most common channel from which they get information about business and its products.

  • 75% of respondents visit the business’s social media page before making a purchase.

Whenever you’re looking to attract more business and make a sale, it’s important to meet your customers where they’re at. By using digital marketing and social media, you’re literally meeting your customers where they’re at: Online.


Utilizing your client’s preferred method of digital consumption puts your business in a better position to find new clients searching for your products. Adding to that, you can easily adjust content to be applicable to different platforms which gives you more time to focus on finding more customers!


Communicate More Effectively with Your Customers


It’s true that good communication is the cornerstone to any successful relationship. That’s no different from your company’s relationship with its customers. Social media has given businesses a more cost-effective and direct way to communicate changes to their customers. However, business hours and store policies are changing constantly throughout the pandemic, and this is one easy way to pivot.


Is your business cutting back on hours because of a shortage of staff or now requiring masks to enter the building? If so, how do you communicate these changes quickly and efficiently to your customers before they walk through the door?


Instead of posting a sign on the door or taking the time to make tedious website edits, you can use social media platforms such as Facebook and Instagram to post daily or weekly updates. You can also communicate directly with customers who have questions by answering questions in your direct messages or comment section.


Flexibility to Market from Anywhere


The days of solely relying on large signs or billboard advertisements to attract customers are over. According to the Outdoor Advertising Guide, “the average price to rent a billboard can be anywhere from $350/per 4-weeks to $5432/per 4-weeks.” Not only do these methods come with a huge upfront cost, it’s also hard to know a specific return on investment and pivot quickly when you need to change directions and try different marketing strategies.


Instead, using Social Media Platforms such as Pinterest and Digital Marketing tools such as Facebook Ads give you the ability to pivot and test out new marketing strategies. You can also run promotions to target specific demographics, get new insights from the data, and make real-time adjustments to create more effective campaigns from almost anywhere!


Looking for a team to help you plan out your digital media strategy? Look no further! If you’re interested in Digital Marketing, but don’t know where to start, our team at Better Marketing can help! Call us at (707) 474-9510 or schedule your free consultation online!

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