3 Reasons Why Digital Marketing is Essential For Your Business in 2021

As you may have heard, this past month, we just successfully launched our subsidiary marketing department, Better Marketing.


Better Marketing is an extension of Better Bookkeepers that specializes in generating small business growth through use of digital marketing strategies such as: social media management, website design, digital content creation, and photography.



So, what exactly does Digital Marketing entail? Well, simply put, digital marketing is the promotion of brands through the internet and other web-based forms of communication such as email marketing, social media, and paid online advertising.

Now, for the real question: How can small businesses like yours benefit from digital marketing and expand? Keep reading below to see 3 reasons why digital marketing is essential for your business.


3 Reasons Digital Marketing is Essential for Your Business:



1. Boost Your Reach and Visibility

According to Statista, over 3.6 billion people in the world were utilizing social media platforms in 2020. Thanks to the digital era of technology, small businesses are no longer restricted to solely serving their surrounding communities and have access to a larger audience.


The invention of the internet, along with the development of various social media platforms such as Facebook, Instagram and TikTok have given small businesses a new opportunity to reach people from across the globe with click of a button. Smaller, unknown brands can now get noticed, regardless of their geographical location or size.

By sharing videos and photos of their products, small businesses now can go viral and reach new audiences and target demographics. This newfound visibility can potentially generate more sales or increase services for business owners.



2. Easier to Measure Performance and Higher Return On Your Investment

Another benefit of digital marketing is the advancements in marketing tools that one can use to analyze consumers’ data and campaign performance. Business owners can easily access analytics reports on designated business accounts through platforms such as Facebook or Instagram for free or through the paid use of scheduling programs such as Later.


These programs allow users to run reports gauging metrics such as post performance, total reach, cost per click and more. Since nearly anything for a campaign can be tracked, it is now easier than ever to see what your true return on investment is and make a more informed decision based on those results. Reports can also show new insights and demographics, allowing you to target key audiences more methodically. Not only is it simple to run reports, but if you want to make changes to a campaign based on performance, you have the power to make adjustments as needed.



3. Get to Know Your Clients Better through Quality Engagements and Interactions

When you properly utilize digital marketing, you will be able to interact and connect with your clients more directly. If your customers have questions about your products or services, your business can foster better customer relationships by directly responding to inquiries and questions in a timely manner.


In addition, digital marketing gives you the chance to engage with your clients’ posts. Sites like Facebook remind you of birthdays, while LinkedIn can highlight work anniversaries and new job updates where you can send your customers well wishes and congratulate them on their achievements. These seemingly small interactions add up, ultimately helping your business build more rapport and deeper relationships.




Biggest Challenges to Digital Marketing and Where We Can Help

According to a 2017 survey completed by the Data & Marketing Association, limited internal resources is one of the biggest challenges when it comes to content and email marketing, followed by lack of strategy and lack of content.


Due to their smaller size in nature, most small businesses don’t have the resources to create their own team of digital marketing specialists. So we’re here to help you overcome those major challenges by giving you the opportunity to outsource your digital marketing to our team of dedicated associates. Together we’ll work closely with you to develop a tailored strategy, create custom content and expand your company’s presence through digital marketing.


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